ABOUT US

Inspired by the world. Made for New Zealand

Established in 1980, The Fireplace has evolved into one of New Zealands leading specialists in luxury fireplaces and heating solutions. 

Today, we bring together exceptional design, world-leading fireplace technology and practical local expertise to deliver inspiring heating solutions for high-end homes and architectural projects across New Zealand.

Our carefully selected portfolio spans indoor and outdoor fireplaces, wood, gas, electric and bioethanol fires — sourced from some of the world’s most respected designers and manufacturers. Every product is selected with the New Zealand market in mind, with a focus on quality, performance, design and compliance with local requirements.

As a New Zealand-owned and operated business, we combine the scale of a national importer and distributor with the personal service and technical knowledge our industry demands. From our Auckland showroom to our nationwide network of specialist dealers, installers and service partners, we work with homeowners, architects, designers and building professionals to bring great fireplace designs to life.

Beyond supplying exceptional products, we provide the technical guidance, specification support and product knowledge needed to help ensure the right solution is selected for every project.

More than 45 years on, our commitment remains the same: to bring the best of international fireplace design and innovation to New Zealand, backed by local expertise and a genuine passion for fire.

The Fireplace. Inspired Wamrth

World-class brands. Exceptional fireplace design.

OUR BRANDS & PARTNERS

We’re proud to represent a carefully selected portfolio of internationally respected fireplace brands, bringing distinctive design, innovative technology and exceptional craftsmanship to New Zealand.

From contemporary European wood fires and architectural gas fireplaces to cutting-edge electric and bioethanol solutions, our portfolio offers a diverse range of options for considered homes and outstanding architectural projects.

Our exclusive brands include:

Stûv — Belgian-designed fireplaces celebrated for minimalist aesthetics, intelligent engineering and a distinctive approach to fire.

Jetmaster — Versatile fireplace solutions combining timeless appeal with contemporary design for a wide range of residential settings.

Visionline — A considered collection of European-inspired fireplace and heating solutions, bringing design, performance and innovation together.

Stovax — British fireplace design and heating expertise, with a broad range of wood-burning and multi-fuel fires.

Gazco — Innovative gas and electric fires that combine striking visual impact with contemporary styling and convenient operation.

Focus — Iconic sculptural fireplaces that transform fire into a centrepiece of architectural and interior design.

Decoflame — Danish-designed bioethanol fireplaces combining contemporary aesthetics with innovative BEV® technology and the appeal of a real flame without a conventional chimney flue.

See all our brands here